No fakery is pretty much my ethos.
I’ll never pretend to be making mega-money when I’m not, I don’t pretend to have it all figured out, I just don’t pretend. I don’t do fakery.
But I’m not fully bought into this ‘authentic’ mantra either, because I see some ugly gaping flaws in this approach.
Myth #1 Show your readers the real you
There’s no one real version of me. Like a sparkling
The Laura-From-Worditude that co-presented a webinar on Monday night, was not the same Laura-The-Mum who quietly sobbed in her room 24 hours later, after dealing with a two-hour Aspie meltdown from her son.
If I drew a pie chart reflecting all my many personality traits and what percentage of me they
Like a good Instagrammer, I’m offering only the edited highlights, with an occasional low-light for contrast.
Myth #2 Ask yourself would you feel awkward reading this to your mum/bestie
Would it feel awkward to read that out to my Mum or my best friend? YES! I don’t talk to them about this business stuff. I wouldn’t use the word ‘
If you are writing for your mum/best friend, then sure, you should worry about how it would sound if you read it out to them.
If you are writing for a client, you need to ask yourself a different question.
If a prospective client read this blog/email/web copy, then immediately jumped on a Skype call with me, would they know they were speaking with the same person?
Myth #3 Be conversational
Later today my friend is coming over for a coffee and we’ll enjoy some conversation. I’ll ask how her pregnancy is going. Beyond
When you write blogs, emails, web copy or any time you interact online you have an agenda – be honest with yourself about that, and set a goal for every piece of content you create.
You can keep the tone conversational without losing direction.
Authenticity isn’t something you do
It’s what happens when you make a commitment to stop pretending, avoid fakery, and get real.
What about you?
Where is your line between being honest, open and authentic; and being downright irrelevant or embarrassing?
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COPYWRITING & CONTENT MARKEING
After earning a First Class degree in Business Management, Laura began her career in a large financial services company, working in a variety of roles including project management, marketing and communications. Realizing that she could no longer tolerate the suspicious brown liquid dispensed from the ‘coffee’ vending machine, she liberated herself from her office cubicle and embarked on a new life as a freelance copywriter and content marketer.