Who we work with

Good people

We build brands that help ambitious solopreneurs make a difference while making a good living.

Otherwise known as: 






Health professionals


Personal trainers









You want to make a difference

If you’re like most of the people who work with us, you got into business because you wanted to spend your time doing something that actually matters. You do what you do because you want to help people.

And you want to make a good living doing it.

But the hard truth is: just because you want to help people, doesn’t mean those people are going to line up at your door ready to pay for your help. So instead of ‘doing your thing’ and ‘making your difference’, you spend your time wrangling with websites and social media in an effort to sell yourself. That’s where we can help. 

We don’t want you to fall into this trap

Far too many solopreneurs start out passionately committed to making the world ‘just that little bit better’, but after a few years find themselves:


Because even when people know you exist, they don’t seem to value your services enough to pay you what they are really worth.

Burnt out

Because it takes so much effort to secure and serve every client, you end up exhausted and unable to make a real impact.

Broken hearted

Because the very real demands of running a business, have distracted you from making the impact you dreamed of.

We’ll build you a brand that makes everything that little bit easier

Impact can start with rolling up your sleeves and helping the person in front of you. But if you want to make a scalable, sustainable impact, you need to build a brand other people want to be part of. That’s where we can help.

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Our difference is helping you make your difference

Everything we do at The Good Alliance is designed with one clear objective in mind – to help you make a scalable & sustainable impact through your business.

We’re here not only to help you get more clients – though that’s definitely important!

We’re here to help you build an audience of followers who are ready to work with you. And to ensure that when you do work with someone, they leave as vocal champions who will go out into the world and do your marketing for you!


If you’re ready to invest our done-with-you services will accelerate your progress

Brand incubation

Define your purpose
Clarify your promise
Refine your offer


Brand building

Craft your story
Upgrade your visuals
Launch your website


Brand amplification

Attract attention
Build relationships
Increase conversions


If you’re on a tight budget our do-it-yourself resources will help you get started

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Not sure where to start?
Building a brand can feel overwhelming. This guide will help you figure out where you should start and what you should focus on next.
This free guide will help you figure out where you should start and what you should focus on next.