If you own an online business, then you know that there are a lot of different marketing channels to choose from.
With so many options, it can be tempting to abandon email marketing in favor of newer, shinier platforms like Snapchat or Instagram. But before you write off email as old-fashioned, consider this: email marketing is still one of the most effective marketing tactics out there, and it’s definitely worth your time and effort.
Why is email marketing is still so successful?
In this blog post, we will explore some of the reasons why email marketing is still so successful, and we will discuss how you can use email outreach to turn people into loyal followers of your brand.
1) Email is personal
When you send an email to someone, you are speaking to them directly. You have their attention for a few minutes, and you can use that time to tell them about your business in a way that feels personal and friendly.
With other marketing channels, it can be easy for your message to get lost in the noise. But with email, you can be sure that your message will be seen and heard by the people who matter most to your business.
2) Email is intimate
When someone gives you their email address, they are giving you a piece of themselves. Their email address is precious and private, and they would only give it to businesses that they trust.
This level of trust is something that you can’t buy with advertising dollars; it has to be earned over time through consistent communication and providing value to your audience.
3) Email is always on
Email is always there, waiting for people to check it. It’s not like social media, where messages disappears after a few hours (or days). When you send an email, it stays in someone’s inbox until they delete it or unsubscribe from your list.
This means that even if someone doesn’t read your email right away, they will still see it when they eventually check their inbox – which could be days or weeks later. And unlike social media platforms that come and go (remember MySpace?),email has been around for decades and isn’t going anywhere anytime soon.
Email still rocks!
Email marketing is still an incredibly effective way to reach potential customers and turn them into loyal followers of your brand. If you’re not already using email outreach as part of your marketing strategy, then now is the time to start!
Founder of the Good Alliance
After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. So The Good Alliance was born…