Why we do it

Our purpose

Our vision for the world, and how we’re working to make it a reality.

Our vision

We imagine a world where making a difference and making a living are one and the same.

We exist to make this a reality for as many people as possible – including ourselves!

Whether we’re looking at the climate crisis, the refugee crisis, growing inequality, human rights abuses abroad and at home, the unravelling of our political systems or actual outright war or conflict – there’s no doubt we are facing some big arse challenges at the moment. 

Humans are good at getting themselves into trouble, but we’re also the only ones who can get ourselves out of trouble.  

We believe that the biggest challenge we face today is apathy, overwhelm and the belief that we are powerless to create the change we want to see. 

We are not powerless. Each and every one of us has the power to change the world. But we’re not going to change the world if we are trying to do it in our spare time or with our spare change. 

We need individuals and organisations working to make the world a better place every single day.

And for that to happen our organisations – whether we’re talking about global non-profits or solo freelancers – need to be financially sound. Because it’s hard to make other people’s lives better when you’re worried about whether you’ve got enough money to pay your own bills.


We help ambitious change makers turn their ideas into big world changing movements.

We do this through:


We are committed to creating free and low-cost educational resources that help wannabe changemakers with limited resources, get a headstart on the journey of building a brand that other people take seriously, and want to be a part of.


Whilst we believe that any individual has the power to change the world, we know that trying to change the world by yourself is hard – really hard! Which is why we work hard to provide a space where socially motivated entrepreneurs can learn from eachother.


There comes a stage in the growth of every business or movement, when it no longer makes sense for the founder to do everything themselves. If you’re ready to invest, then our creative team of strategists, copywriters, designers & developers are here to help. 

Our values

We pride ourselves on being good, simple, honest, awesome humans.


We know we can do the most good, when we each contribute what we are good at.


We take complex ideas, and make them simple and easy for people to implement.


We keep our promises, and don’t give advice that we haven’t tried and tested ourselves.


We are passionate about working with our clients to create ‘moments of wow’.


We genuinely care about the people we work with and the world we live in.


Who we are

Although our team of creative freelancers expands and shrinks depending on the projects we’re currently working on, our core team keeps everything running behind the scenes.

Cat Townsend

Founder & Creative Director 

After a decade of working with big agencies and global brands, Cat decided to use her skills and experience to help causes that matter make a bigger impact.

Brett Worth

Project Success Manager 

With a background in web design and development, Brett guides our clients through all aspects of our done-for-you branding experiences.

We are constantly on the lookout for freelance creatives to join our team. Feel like you’d be a good fit?