What we do
Brand incubation
Get clear about what your audience actually cares about, and develop a promise and offer they want to engage with.
This includes:
Brand purpose
What problem are you here to solve, and how can you articulate it in a way that makes people care?
Brand promise
How do you solve this problem, and how can you explain it in a way that helps people understand?
Brand offer
What products or services do you offer, and how can you make it a no-brainer for people to invest in them?
It’s easy to be busy.
We are supposed to be on Instagram, LinkedIn and YouTube all at once. We should be out there networking at every opportunity, building our own website and mastering Facebook ads to boot.
The trouble is…
- a crystal clear understanding of who you’re targeting and what they care about;
- a product or service that clearly delivers results they are happy to pay for;
- a process that inspires confidence that you can deliver those results.
then you are simply creating a lot of noise, and not a lot of impact.
We can help you get busy on the right things.
The Brand Incubator can help you clarify who you are targeting, what they care about, and what you can offer them, so that any subsequent branding or marketing activities will have a chance of delivering results.
We’ll also help you make crucial decisions about how you can use your business to make positive impact in the world – and deliver that impact profitably and enjoyably!
Our done-with-you brand incubator program covers three key areas:
Brand purpose
The easiest way to sell your services, is to make sure that you are solving a problem that people care about.
When you’ve taken the time to clearly define the ‘why’ behind your brand, everything gets a little easier – and a lot more exciting!
We start by focusing on you – and all the things that make you you – and match that to a specific target audience you are best placed to help. We then dive deep to ensure we understand what your customer actually cares about, and design a kick-ass value proposition that they will actually respond to.
Key deliverables:
Brand superpowers
Vision, mission & values
Client avatar
Unique value proposition
Optional add-ons:
Additional strategy calls
Manifesto design
Brand promise
Once we have identified a problem your client actually wants to solve, we need to design a process that obviously solves that problem.
If you’re not selling physical products, it is this process that will give your ideal client the confidence to work with you. We’ll package your unique skills, personality and experience into a one-of-a-kind signature system that will inspire confidence and position you head and shoulders above other people offering similar services.
Key deliverables:
Brand promise
Signature system
Optional add-ons:
Additional strategy sessions
Signature system model design
Brand offer
Finally we’ll look at how to practically package your services so that they sell themselves.
Importantly we’ll also make sure that you can deliver those services and retain a profit that will allow you to stay in business and continue making a positive difference. At the end of this phase of work you will have confidence in your ability to create real impact for your right people – something that will give you much more gravitas and authenticity as you go out and talk to them.
From $750 USD
Key deliverables:
Package names and descriptions
Pricing calculator
Optional add-ons:
Additional strategy sessions
One page sales sheet
Work with a brand strategist.
Working with a brand strategist will help you make informed decisions about your business and your brand.
They will provide you with lessons, worksheets and resources that will support you in making those decisions. Supplemented by coaching sessions that will help you think laterally, explore options you might not otherwise have considered, and work through any roadblocks you might encounter.
Our Creative Team is also on hand should you want to create any collateral – ie. manifesto statements, sell sheets or brochures – to share your newfound clarity. What are you waiting for?
