Why consistency is the key to business success

Being consistent allows you to establish awareness, build trust and deliver your services efficiently and profitably. Are you consistent?

10-minute read

Consistency in your business is far more important that you can imagine. Being consistent allows you to establish awareness, build trust and deliver your services efficiently and profitably. Without it, your business is more likely to fail. Here’s some advice to help you show up a little more consistently…

1. Ensure your efforts are aligned.

It is crucial to remember that every decision and action you take should contribute to accomplishing a greater purpose for your business. Every business operates like a machine, and whether it works efficiently or not depends on the stability and smooth function of every one of its parts.

2. Define your brand – and stick to it!

As creative entrepreneurs, it’s understandable that we get bored using the same brand elements every day. But the truth is consistency is critical when it comes to your visual brand. Constantly changing your colours, images and fonts can make your brand appear unprofessional and even untrustworthy.

Forbes Magazine suggests that solid branding differentiates your company from the competition, but if you don’t consistently live up to the promises your brand delivers, customer loyalty is massively reduced.

When you study the actions of powerful brands all over the world, you can see that they are highly consistent in both strategy and implementation, and any changes are few and far between.

3. When you make a plan, see it through. 

Let’s be honest. If you do not commit to following a specific plan of action, you can put yourself in danger of generating high amounts of debt, or even going out of business.

Every time that you choose to change your plans too early, you are likely to rack up the costs without receiving any benefits from your prior initiative.

A startup or a small business cannot afford to make terrible financial decisions based on inconsistent actions, or the company may sink quickly.

4. Analyse the results of your efforts

It is crucial to remember that it often takes time to see the results of your efforts. If your business processes, sales, and marketing efforts are inconsistent, you receive wavering results.

For example, running an ad for a day or two won’t give you much insight into how successful the ad is, but using it for a set period can provide a great deal of insight into if a particular marketing strategy is working.

If you end a campaign before it has a chance to gain traction, you may be sabotaging your own efforts.

5. Consider how changes affect your clients

Consistency in the interactions that you have with your clients allows your business to build a loyal customer base and provide a memorable customer experience for all. Understanding what customers want and giving it to them every time is important. 

Whether you are establishing your brand or determining the course of your sales and marketing strategy, you have to recognise the power of consistency. Give yourself an advantage over fickle competitors by becoming consistent in how you operate your business, and what you present and offer to your customers.


So what do you think?

Does the thought of ‘consistency’ make you antsy? Or do you recognise it as the missing link in your business strategy? 

Why not leave a comment below to let us know what you think is holding you back from getting your idea off the ground and making a bigger impact.


The Good Alliance, Cat Townsend

Cat Townsend

After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. And so The Good Alliance was born…


  1. Corporate strategy

    “Define your brand – and stick to it!” – completely agree here! Because many companies I know and worked with first determined the direction and then, affected by environment and mind changes, got lost the main idea of their business. As a result, non-effective and non-successful business. So you are right. This is an important thing to take care of!

  2. Stanley Thomas

    The key to success in business is to perform steps toward your goals consistently. The more you frequently perform action, the more progress you will make.

  3. Shawn

    True, when we make a plan, we must see it through. If we change the plan or abandon it way too early, we fail to allow momentum to create the results we desire.

    • James Ngoma


      • Eric


  4. Murtala Aliyu

    Consistency doing the right things towards your business goals determined your success in business. Brand is needed to create trust, positioning and authority for a good leader…

  5. Career Cliff

    Consistency adds value by developing trust, which leads to improved customer service, more customer happiness, and increased confidence in achieving stability. As an entrepreneur, it all starts with you: consistency is how you plan, not what you plan.

  6. UpsurgePersona

    Good article. Very knowledgeable and informative. I would like to read new articles related to this! I Would also like you to read our articles related personality development and mental health

    Personality development and more

  7. Thomas Clarence

    You made an interesting point when you mentioned that it takes time to see the results of your efforts when it comes to business success. I would imagine that starting with the right strategy would be the best way to ensure success. If you don’t know how to create a business strategy, it might be a good idea to find an experienced professional to talk with.

  8. Gotheglobals

    thank you so much. You have good piece of knowledge

  9. Olive

    I believe that being consistent is the difference between failure and success. I totally agree with you, Cat, especially when you mentioned that consistency is essential when it comes to a business’s visual brand. As what John Maxwell said, “Small disciplines repeated with consistency every day leads to great achievements gained slowly over time.”

  10. xclusivedesk

    The business information and success stories that you have suggested could help much better in growth. Subscribed your blog.

  11. BLL

    Starting a business is challenging and having start up plans are necessary. Helpful ideas you shared.

  12. Koushiki

    Nicely written. I think ultimately it is consistency which assures the success. As you have said it is we who have to recognize the power of consistency as it will give an extra advantage to us in our businesses.


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