ARTICLES
Ideas and insights to move you forward.
Our goal is to give you tips and advice that show you the next step for your business, improve your process, and give you the confidence to go out and do more good.
3 reasons why your password sucks (and how to fix it)
We recently took to Facebook live to warn about the dangers of insecure passwords and offer you a way to be more secure online.
Why your good idea is going nowhere fast
An idea without action is worthless. But what if you’ve taken action, and it still hasn’t paid off? Maybe it’s one of these reasons…
Why are good people so bad at selling themselves?
Is it just that good people are so focused on doing what they are doing? Or is it that they feel bad about selling or communicating what they do?
We don’t speak religion or politics
But maybe it’s time for us to take a stand…
Why you shouldn’t hire someone to design your logo
And other reasons why your branding efforts are making no difference.
The art of website maintenance
You’ve invested time and money into getting your website built and online. But do you know how to keep it online?
What’s in a business name? And why we changed ours.
In 2017 we changed our name from The FeelGoodAgency to The Good Alliance. And I thought it might help you to understand our reasons why.
The doubting solopreneur
There is nothing that tests your self belief quite like running a business. Your brand should remind you and the world just how amazing you are.
Are you trying to bed your clients on a first date?
Pitching for the sale is the business equivalent of asking someone to sleep with you. Here are some dos and don’ts for building lasting client relationships.
Myths of authenticity
Authenticity isn’t something you do. It’s what happens when you make a commitment to stop pretending, avoid fakery, and get real.