ARTICLES
Ideas and insights to move you forward.
Our goal is to give you tips and advice that show you the next step for your business, improve your process, and give you the confidence to go out and do more good.
What’s in a business name? And why we changed ours.
In 2017 we changed our name from The FeelGoodAgency to The Good Alliance. And I thought it might help you to understand our reasons why.
The doubting solopreneur
There is nothing that tests your self belief quite like running a business. Your brand should remind you and the world just how amazing you are.
Are you trying to bed your clients on a first date?
Pitching for the sale is the business equivalent of asking someone to sleep with you. Here are some dos and don’ts for building lasting client relationships.
Myths of authenticity
Authenticity isn’t something you do. It’s what happens when you make a commitment to stop pretending, avoid fakery, and get real.
What could you achieve with the right help?
If you are serious about making an impact through your work, we are serious about helping you make it bigger.