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Purpose
What problem are you here to solve, and how can you articulate it in a way that makes people care?
Promise
How do you solve the problem, and how can you explain it in a way that helps people understand?
Offer
What products or services do you offer, and how can you make it a no-brainer for people to invest in them?
Story
What story can you tell to connect where people are to where they want to go, via your products & services?
Visuals
How do you want to make people feel, and what visual styles will evoke that instinctive impression?
Website
Do you have a platform that not only gets visitors to stick around, but also inspires your right people to take action?
Awareness
How can you use content to educate, entertain, and make complete strangers aware of how you can help them?
Relationships
What experiences can you create to make develop relationships and turn people into loyal followers?
Conversions
How can you invite people to invest in your products and services, and make them feel good in the process?
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