Many people have an awesome idea for a business but never start it. Why? Because they think they need to have an original idea for it to be successful. So, they tell themselves:
- “If only I could come up with a unique idea, I’d have a successful business.”
- “Why bother? It’s already been done.”
- “I wish I’d thought of that.”
Proof your idea doesn’t have to be unique.Take these successful businesses, for example:
Why the world needs another idea like yours.As I write this, it’s almost lunchtime, so this example is going to be food-related. Think about the best chicken (Or tofu!) you’ve ever had and ask yourself:
- What made it special?
- What made it different?
- How it was cooked?
- The way it was seasoned?
- How it was served?
- Was it fast food or in a fancy restaurant?
- What made it stand out to you?
How to create your own unique approach.You don’t have to create an alternative way of working because your way is unique to you anyway. But to give you a little nudge, here are a few things to think about when creating yours:
Find your vision
- What you believe
- What you enjoy
- Where your skills lie
- How you can package it into a marketable business, service or product
Choose your niche
Define your Unique Value Proposition (UVP)
- The extra dash of pepper you add to a recipe
- A sincere compliments slip you send with every purchase
- The follow-up quiz you send after every session
- How you answer every call with a smile
- The free 60-minute discovery call
Need help with your idea?Then why not talk to us? We’ve helped hundreds of business owners clarify their vision and share it with the world. So, if you need a little help, why not apply to work with The Good Alliance? Or sign up for The Brand Bootcamp.
Project Success Manager
With a background in web design and development, Brett guides our clients through all aspects of our done-for-you branding experiences.