A strategy + implementation program for changemakers ready to inspire online.

The Brand Bootcamp will help you clarify your vision, craft a compelling story, develop your brand identity and share it all proudly on a thoughtful and effective website.

Do people understand and value what you do? 

If you’re like most of the people who come to us, you got into business because you wanted to spend your time doing something that actually matters.

You want to help people AND make a living doing it.

But the hard truth is: just because you want to help people, doesn’t mean that they are going to line up at your door ready to pay for your help. So instead of doing ‘your thing’ and making ‘your difference’, it’s easy to spend a lot of effort running around trying to sell yourself.

Our programs equip those who want to make a difference, with the strategy, systems & support they need to make an even bigger difference.

Are you making the right impression online?

It doesn’t matter how good you are, or how much good you do – if you look cheap and your messaging is confused, you are never going to attract the attention you deserve.

That’s why your brand is important. It’s more than just a logo, some words or a fancy looking website.

Before people even meet you, your brand should capture people’s imagination, and give them a reason to believe in you. Your website should inspire people to stop what they are doing, listen to your story and actually take action. 


We’ll help you build a brand that inspires and gets results.

Over the years we’ve helped hundreds of socially motivated entrepreneurs package and present themselves online – and learned a thing or two about what really works.

The only thing worse than not having a clearly defined brand, is investing time, money and energy in one that doesn’t do what you need it to. That’s why we focus on your ‘why’ and help you turn it into your ‘how’.

We’ll show you how to create a brand that inspires people and turns them into loyal supporters.

Who is it for? 

Free-spirited, defiant, entrepreneurial; our allies are united by the simple desire to make a positive difference in the lives of others.














Medical professionals


Fitness professionals


Service providers


Community groups


Social enterprises


Homegrown charities

If you offer products or services that help other people in some way, then we are here to help you.

What is involved?

The Brand Bootcamp program consists of four self-study modules that you can work through independently or alongside one of our brand strategists.


Your vision

We’ll help you clarify your vision and offer so it inspires your right people.

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Lessons in this module:
Discover your superpowers
Choose your niche
Identify your ideal customer
Craft an inspiring vision statement
Define your offer


Your story

We’ll help you craft an engaging brand story that compels action.

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Lessons in this module:
Make your customer the hero
Introduce yourself as the guide
Present a simple solution
Overcome hesitations
Extend an invitation


Your brand

We’ll help you plan the visual cues that evoke the right impression.

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Lessons in this module:
Define the impression you want to make
Use colour to establish relevance
Use imagery to create connection
Use typography to cement trust
Craft a logo that aids recognition


Your website

We’ll help you make smart decisions about how your website works.

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Lessons in this module:
Get clear on your website’s purpose
Decide upon one clear call to action
Capture attention in the first 5 seconds
Choose a memorable domain name
Plan the content for your site

“I really like their style – very straightforward, no fluff, hype or bullshit.”
Get fit. Have fun. Do aerial yoga.
“Within a month of launching my new brand, I was featured in the press and on TV. Having a strong and clear brand behind me has given me the confidence to share my story and voice with the world.”
Coaching for survivors of rape and sexual abuse


We’ll design your logo, business card & letterhead

Whether you work with us at a ‘Bootstrap’ or ‘Bespoke’ level, we’ll make sure you walk away with a professional logo, business card & letterhead that you feel proud of – and most importantly – which creates a strong impression with your ideal customer. 


We’ll set you up with an inspiring WordPress website

Your website is the first place someone will visit to find out more about you. It’s your opportunity to clearly communicate who you are, who you work with and the difference you want to make. Whether you work with us at a ‘Bootstrap’ or ‘Bespoke’ level, we’ll ensure that you leave the Bootcamp with a professional WordPress website that works for your customers and your business. 


A full year of access to our exclusive members vault

The Brand Bootcamp program is just the beginning, you’ll also get access to our exclusive members vault including:


Webinar library

Watch on-demand every webinar and training we’ve ever made.


eBook library

Download all of our action-orientated ebooks to read at your leisure.


Tutorial library

Step-by-step guides that cover a variety of useful branding services.


And more!

All new resources that we create get added to our members area.


12 months of hosting and website maintenance 

We don’t believe in throwing Creative work over the fence and leaving you to figure things out yourself. That’s why when you join the Brand Bootcamp we throw in a year’s subscription to our Web Maintain plan, worth £800+.


Powerful hosting


Monthly software updates


Monthly analytics & status reports


24/7 security monitoring


SSL certificate


Daily backups

What’s the investment?

An inspiring brand and website that is managed for you is more affordable than you might think.


For changemakers who are starting out or on a budget

Our bootstrap program is your fast-track to owning an online brand presence that inspires your right clients to stop, listen and take action.


Easy-to-follow training videos
Easy-to-implement activity sheets
1 x check-in call with our brand strategist


Customised logo, business card & letterhead
Customised WordPress website

12 months of website hosting & maintenance
12 months access to our members vault


$3,000 USD

or 12 x monthly payments of $275


For changemakers serious about standing out & making an impact

Our bespoke package combines online training with regular coaching calls and bespoke creative to deliver a unique and impactful online brand presence.


Easy-to-follow training videos
Easy-to-implement activity sheets
6 x coaching call with our brand strategist


Bespoke logo, business card & letterhead
Bespoke WordPress website

12 months of website hosting & maintenance
12 months access to our members vault


$7,000 USD

or 12 x monthly payments of $650


You’ve got questions. We’ve got answers. 

Does the Brand Bootcamp include copywriting?

Our Brand Bootcamp packages do not include copywriting due to the different requirements of our participants. As you progress through the online program you’ll follow prompts which will help you to define your voice and begin creating your brand story. For many people this content may be enough for their website and marketing materials.

If, after completing the program, you find that your content isn’t to the standard that you hoped for then our copywriting packages can help.

Can I request changes to my logo, letterhead and business card?

Bootstrap program

To keep our bootstrap program affordable for the majority of our clients, we don’t include changes as standard – unless of course, we’ve made a mistake or a typo!

Instead we focus on ensuring we have agreed exactly what our Creative Team should be creating before we get started. So you know exactly what you are going to get before we do the work.

We find that this is a quicker and more effective way to get to an end result that everyone is happy with, rather than starting too soon and spending a lot of your time and money creating revision after revision until we stumble upon something that works.

If you get part way through the program and realise that you want to take a more collaborative approach to getting your designs ‘just right’, that’s not a problem. We will however need to provide you with an estimate for any additional work.

Bespoke program

If you are joining our bespoke program, then the chance for providing feedback is baked into each stage of the process. We’ll talk you through how to do that, in our kick-off call.

How do I manage my new website?

Our websites are built using WordPress and the world’s most popular premium theme, Divi. You’ll be able to edit your website content in a similar way to how you would edit a word processing document. It’s incredibly quick, intuitive and means that you don’t need to know anything about websites to get started.

However, each month you’ll also be able to use your 30 minutes of dedicated support time to request minor changes to your website. If you don’t intend to make a large amount of changes then it will feel like having your own team of website and tech experts managing your website for you.

How does the monthly support work?

Included in your monthly fees is a subscription to our Web Maintain website maintenance plan. You’ll receive all of the benefits of this plan each month just as you would as if you signed up to the plan separately.

Find out more about our maintenance plans.

What happens at the end of my contract?

After 12 months you will own your website and be required to manage it yourself. If you are on a monthly payment plan your payments will end.

You can continue receieving all of the benefits of your website maintenance plan by paying £69 per month, or upgrading to a different plan if you wish.

What if I've started / have a website already?

This service is only available as-is and does not include migrating or finishing off your current website. If you have a website already then you will be able to copy & paste your content into your new site.

Still have more questions? Apply now, and we’ll get you on a call with someone who can answer them.

“The Good Alliance built us a website that is responsive, visually engaging, gets our message across concisely and in a way that engages our target audience.”

Empowering young people beyond the finish line
“The Good Alliance f**ing sh*t all over everyone else I’ve ever worked with.”

“My website has changed everything about my business and how I feel about it. I’m finally able to communicate everything I do, in one really easy and beautiful way!”


Helping women love the skin they are in

What could you achieve with the right support?

Apply now to speak with someone about how we can help you inspire your ‘right’ people to stop, listen and take action. 



We’re a community of socially motivated entrepreneurs committed to making a difference while making a living. Join us for free.

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