BRAND BOOTCAMP

A strategy + implementation program for changemakers ready to inspire online.

The Brand Bootcamp will help you clarify your vision, craft a compelling story, develop your brand identity and share it all proudly on a thoughtful and effective website.

Do people understand and value what you do? 

If you’re like most of the people who come to us, you got into business because you wanted to spend your time doing something that actually matters.

You want to help people AND make a living doing it.

But the hard truth is: just because you want to help people, doesn’t mean that they are going to line up at your door ready to pay for your help. So instead of doing ‘your thing’ and making ‘your difference’, it’s easy to spend a lot of effort running around trying to sell yourself.

Our programs equip those who want to make a difference, with the strategy, systems & support they need to make an even bigger difference.

Are you making the right impression online?

It doesn’t matter how good you are, or how much good you do – if you look cheap and your messaging is confused, you are never going to attract the attention you deserve.

That’s why your brand is important. It’s more than just a logo, some words or a fancy looking website.

Before people even meet you, your brand should capture people’s imagination, and give them a reason to believe in you. Your website should inspire people to stop what they are doing, listen to your story and actually take action. 

 

We’ll help you build a brand that inspires and gets results.

Over the years we’ve helped hundreds of socially motivated entrepreneurs package and present themselves online – and learned a thing or two about what really works.

The only thing worse than not having a clearly defined brand, is investing time, money and energy in one that doesn’t do what you need it to. That’s why we focus on your ‘why’ and help you turn it into your ‘how’.

We’ll help you create a brand that inspires people and turns them into loyal supporters.

Who is it for? 

Free-spirited, defiant, entrepreneurial; our allies are united by the simple desire to make a positive difference in the lives of others.

$

Coaches

$

Consultants

$

Freelancers

$

Trainers

$

Therapists

$

Midwives

$

Medical professionals

$

Fitness professionals

$

Service providers

$

Community groups

$

Social enterprises

$

Homegrown charities

If you offer products or services that help other people in some way, then we are here to help you.

What is involved?

The Brand Bootcamp program consists of three key stages…

STAGE 1

Your story

We’ll work with you to craft an engaging brand story and turn it into compelling website content.

STAGE 2

Your brand

We’ll define the impression you want to make and then build a visual toolkit you can use to consistently create it.

STAGE 3

Your website

We’ll help you make smart decisions about how your website should work, and then literally bring it to life.

“I really like their style – very straightforward, no fluff, hype or bullshit.”
ASTRA BECK, SKYLAB STUDIOS
Get fit. Have fun. Do aerial yoga.
“Within a month of launching my new brand, I was featured in the press and on TV. Having a strong and clear brand behind me has given me the confidence to share my story and voice with the world.”
EMILY JACOB, RECONNECTED LIFE
Coaching for survivors of rape and sexual abuse

What’s the investment?

WHAT’S INCLUDED:

Easy-to-follow training videos & activity sheets to help you clarify your vision and turn it into a creative brief

Dedicated Project Success Manager to help you refine your brief and ensure our creative team bring it to life

Story Strategy & Copywriting of up to 5 website pages

Visual Brand Kit incl logo, guidelines and stationery

Design & Development of WordPress Website including up to 5 primary pages.

YOUR INVESTMENT:

$12,000 USD

or 3 x monthly payments of $4,000

“The Good Alliance built us a website that is responsive, visually engaging, gets our message across concisely and in a way that engages our target audience.”

DAVID CRINITI, THE RUN BEYOND PROJECT
Empowering young people beyond the finish line
“The Good Alliance f**ing sh*t all over everyone else I’ve ever worked with.”
KATH CLARKE, DIGITAL TRAFFIC CHICK

“My website has changed everything about my business and how I feel about it. I’m finally able to communicate everything I do, in one really easy and beautiful way!”

MEL NOAKES, THE SELF CARE COACH

Helping women love the skin they are in

What could you achieve with the right support?

Apply now to speak with someone about how we can help you inspire your ‘right’ people to stop, listen and take action. 

CALLING ALL CHANGE-MAKERS

JOIN THE COMMUNITY

We’re a community of socially motivated entrepreneurs committed to making a difference while making a living. Join us for free.

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