Why great strategy needs great implementation

A great strategy is essential if you want your business to succeed, but what’s a rock-solid strategy without rockstar implementation?

Many business owners think that the answer to growing their business lies in a great strategy. While a great strategy does play a huge role in the success of your business, it will fail without great implementation.

There’s a big difference between having a general idea of what strategy you want to use and knowing how to execute all the individual parts of the strategy.

Why proper implementation is vital

Let’s say that you’ve decided to build your marketing strategy around social media and email marketing. Your plan is to grow your following by publishing great content, keeping your audience engaged, and advertising on social media platforms.

The traffic and followers will be funnelled into your email list which you’ll use to build relationships with your prospects and market your products/services.

This sounds like a solid strategy but there are so many things that you have to get right in order for it to work.

For starters, you’ll need to figure out what kind of content your target audience is interested in such as the topic, content angle, and format. This will need to be followed up with a strategy for marketing your content so that you can reach the right audience and get it shared by your followers.

You’ll then need to create an attractive lead magnet to get people to subscriber to your email list. And if the goal is to develop a relationship and ultimately sell your product or service, you need to create an effective lead nurturing campaign. This will require a lot of in-depth research into various segments of your audience, rigorous email testing, and proper use of technology to make the most out of email marketing.

What goes into the implementation of a strategy?

There are so many things that actually go into the implementation of a strategy. Here are some of the things that you need to be prepared for as you execute your strategy:

Plan of Action

If strategy is the direction in which you move forward with your business, you also need a plan of action to actually move forward. What tactics will you use to bring about your strategy? How will you scale up your strategy from the beginning? How will different parts of your strategy integrate with each other?


You’re bound to make mistakes and fail along the way. In order to get the most value out of the inevitable, you need to be tracking your campaigns and making decisions based on analytics data. Your data will help you eliminate what’s not working while identifying and allowing you to focus on what is working.


Implementing a strategy is a reiterative process. You need to quickly adapt to failures and changes so that you stay on track of your goals. This requires that you have thought about alternative ways to reach your goals. In some cases, you may find that there was a serious flaw in the original strategy all along.


Using the right technology is essential to the success of your strategy. It doesn’t matter whether you’re using audience research tools, marketing automation platforms, analytics tools, or a social media management software. You need to be well versed with technology and use it to scale and manage the execution of your strategy.


Your strategy will only be as strong as the people who are executing it. You need to build a team that are experts in various areas of your strategy. Their specialised knowledge will help your campaigns succeed. Don’t assume that unqualified team members can carry out their task successfully.

The bottom line is that a great strategy needs great implementation for it to succeed. Many businesses make the mistake of investing in one without the other. You need to distinguish the two and make sure you put enough of your resources into both parts.


So what do you think?

Do you think I am full of it? Or did one or more of those reasons strike a note with you?

Why not leave a comment below to let us know what you think is holding you back from getting your idea off the ground and making a bigger impact.

Cat Townsend

Founder of the Good Alliance

After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. So The Good Alliance was born…


Submit a Comment

Your email address will not be published. Required fields are marked *

You might also be interested in

10 coaching organisation websites to inspire you

A well-designed website can help your coaching organisation reach more potential clients,...

3 reasons why email marketing is still so successful

Before you write off email as old-fashioned, consider this: email marketing is still one of the...

The ultimate guide to upgrading your coaching website

Everything you need to know about transforming your current coaching website into an asset that...

How to choose your brand colours

If you’re not sending the right signals with your brand colours, let’s figure out which ones will...

10 life coach branding examples to inspire you

Consistent branding builds trust, so if yours is looking a little dated, check out these ten life...

5 things to look for when you need a graphic designer

If you need a graphic designer to make your brand sparkle, here are five things you need to know...

5 things to look for when you need a copywriter

If you need a copywriter to write for your business, how do you know if they’re right for...

5 things to look for when you need a web designer

Unless you’re super design-savvy, you’re going to need a web designer.

If you don’t back up your website files, it’s your fault

If you lose all of your precious files, this is going to sound harsh: you’ve only got yourself to...

What does an exceptional business look like?

If it’s going to go the distance, can lowering your expectations actually make your business...

17 health coaching websites to inspire your own

So good you’ll be itching to make changes to your health coaching website in seconds!

Why you shouldn’t try to serve everyone

Try to serve everyone and you’ll find yourself losing clients.