So true story…
At my first ever business networking event – after introducing myself as Cat Townsend from Not Pretty (my then business name) – a sincere older lady patted me gently on the shoulder and with a compassionate look told me:
“You could be pretty… with the right clothes… and hairstyle.”
The person beside me near wet herself laughing, and I seemingly took it in my stride. But deep down it cemented the belief that I needed to be someone else if I was going to make it in business.
Boy, was that a damaging belief!
I spent the next three years feeling completely uncomfortable and out of sync with the business I was building and the clients I was working for…
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FOUNDER OF THE GOOD ALLIANCE
After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. And so The Good Alliance was born…