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Optimising your site to rank on search engines

Right, before you start to panic and think “all this website stuff is just too complicated for me…” website optimisation (or search engine optimisation, known as SEO for short) really isn’t that scary.

Your position in the results pages can literally make or break your business. There are some basic rules to follow, but once you understand the essentials, you will be climbing the ranks in no time.

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