SERVICES

Copywriting & content creation

We can help you tell your story in a way that
makes people stop, listen and take action. 

Anyone can create content, but not everyone can inspire action. 

Most people can share thoughts and ideas through writing – but writing things that inspire people to take action, is another story. 

That’s because it’s not enough to tell people what you’re doing. You need to tell a story that captures their imagination and makes them care.

Our copywriters start by helping you craft a voice for your brand that is as personal as you are. Then they use that voice to transform your thoughts, ideas and vision into a clear, powerful story that your audience will respond to.

Copywriting considerations

More than just some fancy words, we get to know you so that your personality shines out in each and every word.

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Who do we need this to resonate with?

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What else is competing for their attention?

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What feeling are we trying to evoke?

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What language evokes that feeling?

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What hesitations do we need to overcome?

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What proof do they need to feel certainty?

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What message will make them take action?

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How can we make them feel like we are talking only to them?

Need some advice on how to approach your copywriting project? 

Our copywriting process

Your audience will feel as if they already know you, even before you’ve met.

1

Objectives

We establish clear goals and priorities for what we need your content to achieve.  

2

Style

We establish clear voice guidelines to ensure that every word we write sounds like you.

3

Outline

We map out the overarching brand story, that will form the backbone of all your content.

4

Draft

We put pen to paper and create your first content draft, ready for you to provide feedback.

5

Review

We hand it back over to you (as the subject matter expert) to make sure we’ve got the details ‘spot on’.

6

Finalise

We implement your feedback, and handover final content ready for use on your website and marketing.

Are you ready to create content that inspires action? 

Free ebook

Creating stories that sell

Storytelling is the most powerful tool you can use to communicate effectively with your audience. Learn how to use the power of your story to attract, engage and convert your ideal customers.

“Since working with The Good Alliance I’ve been asked to write a chapter for a book about the Camino and for it to become an international best seller. I am now a published author.”

HEATHER WARING, WOMEN WALKING : WOMEN TALKING

Enriching lives through the healing power of walking

What’s the investment?

A compelling story that works for your venture is more affordable than you might think.

BOOSTRAP

Your words, only better.

We’ll take your existing content and improve it so that it inspires action and gets results.

WHAT’S INCLUDED:

Up to 5 pages of content
Reviewed by our team
Edited by our copywriter
Kick-off call

FROM

$1327

BESPOKE

Powerful storytelling.

Work with our team to create a story that will connect with your audience and bring your vision to life.

WHAT’S INCLUDED:

Up to 5 pages of content
Concepts created by our team
Written by our copywriter
Kick-off call

FROM

$2656

Brand Bootcamp

Everything you need to get started.

Clarify your vision, craft a compelling story and develop your brand identity with our online Brand Bootcamp program.

R
Bootstrap Website
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Bootstrap Branding
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Online Training Program

“I don’t need to tell people what I do. My website copy does it for me! ”

JESS ROWE, THE PARENTING COACH

Supporting parents of emotional children

What could you achieve with the right help?

If you are serious about making an impact through your work, we are serious about helping you make it bigger.

Apply to work with us

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