Marketing is not about tactics. It’s about purposeful strategy.
Every marketing activity should bring you closer to your goals. But for far too many entrepreneur’s that is simply not the case.
That’s hardly surprising given that on any single day, a typical entrepreneur in a small business or organisation can be pulled in all directions…. marketing, design, sales, customer service.
That’s why it’s even more important to have a clear strategy, that helps you take purposeful action – no matter what else has been going on in your day, week, month or life.
When it comes to creating a strategy that works we need to look beyond your professional goals and look at your personal goals too.
What is the ultimate goal for your business or organisation?
What results would you like to achieve in the next 12 months?
What does reality look like for you at the moment?
What resources do you have available to help you achieve your goal?
What time and energy can you realistically put in to achieve those results?
What roadblocks will prevent you from achieving those results?
Need some advice on how to approach your creative strategy?
Our strategic process
Professional growth strategies to take you further.
We host a call and get to know you, your business, your desires and your frustrations.
We will help you prioritise your goals, and assign each of them achievable timelines.
We break your goals down into key milestones and bite-sized, easily actioned steps.
We will help you stay focused on reaching your next milestone in a short, intense sprint of work.
We’ll check-in regularly to keep you accountable, review progress, and celebrate results.
As we systematically work through all your key milestones, you’ll begin to see significant results.