What we do

Brand incubation

Get clear about what your audience actually cares about, and develop a promise and offer they want to engage with.

This includes:

Brand purpose

What problem are you here to solve, and how can you articulate it in a way that makes people care?

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Brand promise

How do you solve this problem, and how can you explain it in a way that helps people understand?

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Brand offer

What products or services do you offer, and how can you make it a no-brainer for people to invest in them?

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It’s easy to be busy.

We are supposed to be on Instagram, LinkedIn and YouTube all at once. We should be out there networking at every opportunity, building our own website and mastering Facebook ads to boot.

The trouble is…

All these activities are about amplification – and if you don’t first have:

  • a crystal clear understanding of who you’re targeting and what they care about;
  • a product or service that clearly delivers results they are happy to pay for;
  • a process that inspires confidence that you can deliver those results.

then you are simply creating a lot of noise, and not a lot of impact.

We can help you get busy on the right things.

The Brand Incubator can help you clarify who you are targeting, what they care about, and what you can offer them, so that any subsequent branding or marketing activities will have a chance of delivering results.

We’ll also help you make crucial decisions about how you can use your business to make positive impact in the world – and deliver that impact profitably and enjoyably! 

Do it yourself
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Our done-with-you brand incubator program covers three key areas:

Brand purpose

The easiest way to sell your services, is to make sure that you are solving a problem that people care about. 

When you’ve taken the time to clearly define the ‘why’ behind your brand, everything gets a little easier – and a lot more exciting!

We start by focusing on you – and all the things that make you you – and match that to a specific target audience you are best placed to help. We then dive deep to ensure we understand what your customer actually cares about, and design a kick-ass value proposition that they will actually respond to. 

From $750 USD

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Key deliverables:

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Brand superpowers

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Vision, mission & values

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Client avatar

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Unique value proposition

Optional add-ons:

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Additional strategy calls

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Manifesto design

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Brand promise

Once we have identified a problem your client actually wants to solve, we need to design a process that obviously solves that problem.

If you’re not selling physical products, it is this process that will give your ideal client the confidence to work with you. We’ll package your unique skills, personality and experience into a one-of-a-kind signature system that will inspire confidence and position you head and shoulders above other people offering similar services.

From $750 USD
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Key deliverables:

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Brand promise

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Signature system

Optional add-ons:

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Additional strategy sessions

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Signature system model design

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Brand offer

Finally we’ll look at how to practically package your services so that they sell themselves. 

Importantly we’ll also make sure that you can deliver those services and retain a profit that will allow you to stay in business and continue making a positive difference. At the end of this phase of work you will have confidence in your ability to create real impact for your right people – something that will give you much more gravitas and authenticity as you go out and talk to them.

From $750 USD

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Key deliverables:

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Package names and descriptions

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Pricing calculator

Optional add-ons:

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Additional strategy sessions

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One page sales sheet

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Work with a brand strategist.

Working with a brand strategist will help you make informed decisions about your business and your brand. 

They will provide you with lessons, worksheets and resources that will support you in making those decisions. Supplemented by coaching sessions that will help you think laterally, explore options you might not otherwise have considered, and work through any roadblocks you might encounter. 

Our Creative Team is also on hand should you want to create any collateral – ie. manifesto statements, sell sheets or brochures – to share your newfound clarity. What are you waiting for?

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What will I cover with the brand strategist?

The short answer, is any or all of the above.

Before the first session, you’ll be given an assessment that will help you and the brand strategist figure out where you need more clarity. On your first session, you’ll agree some objectives for your collaboration, and create a rough plan for what you’ll focus on in each subsequent session.

How will we work together?

Our interactions will involve a pre-specified number of 1-1 Zoom video calls with your brand strategist at a regular agreed interval. 

These sessions will help you will help you think laterally, explore options you might not otherwise have considered, and work through any roadblocks you might encounter. Between calls you will be given homework that will guide you through the important thought work required to ensure you get the most from your next call. 

Can you guarantee I'll get results?

Our strategy sessions are designed to help you achieve specific pre-agreed outcomes. But the results you get out of the collaboration are dependent on you doing the work.

We will supply you with the frameworks and templates you need to do the work. And our strategy calls will be an opportunity to help you brainstorm ideas and / or move through any roadblocks.

If you make the time to do the work, this is usually enough to help you get the results you desire.

Can you help me with my website / marketing?
Absolutely. You can find more info about these services over on our Brand Building and Brand Amplification pages.

However, to get the best results out of those services, you really need to have clarity on:

  • who you serve and what problem you solve for them
  • the specific principles or process you use to solve that problem
  • an offer that they are actually interested in engaging with

If you don’t have those three things, it might be worth working with a brand strategist to get clarity on them before investing time or money on a website or marketing.

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