It’s time to get your good idea on the road.

All good ideas started somewhere. Sometimes there’s a great story behind it and other times not. But one thing is true about all of them: they only exist because someone like you took action.

When you are just starting out it’s easy to get caught up by things that don’t matter.

We’ve all been guilty of letting a good idea die. Maybe it was that life-changing product you came up with while you were travelling? Perhaps it was that ambition to run your own business that wasn’t all about making a quick penny? Or that moment of clarity you had in the shower that was quickly washed away?

Whether you want to be a life-coach or start a life-saving charity. Whether you want to get people moving or start a movement. Whatever it is, the world needs people like you and you need people like us. If you want to make the world a better place we want to help you do it. One step at a time.

We cut through the distractions and provide a simple framework to help your idea get traction.


Know who you want to serve and what they will respond to.


Create the touchpoints that will actually provoke a response.


Establish a relationship built on mutual rapport and trust.


Invite action in a way that makes everyone feel good.


Do your ‘thing’ in a way that creates a measurable impact.


Use that impact to inspire a whole new wave of supporters.

Welcome to your 12 week Start Up Accelerator.

We’re going to get serious about getting your idea out into the world!

Starting out is perhaps one of the most exciting times of launching an idea – but it’s also one of the most worrying. You get a good idea and then run it around your mind for a while. Before long you realise that, actually, this is a really good idea.

Maybe you’d like to start your own business or non-profit? Or perhaps it’s a side-project that could grow into something more? Whatever it is it needs nurturing to transform it from a fleeting thought to something real that people can connect with.

It’s crucial at this point to invest in a vehicle appropriate to get you where you need to go.

When you are just starting out, you don’t need all the bells and whistles. 

You need simple solutions that work.

Over the past 12 years, I’ve worked with everything from Start Ups to Scale Ups. Organisations with multi-million dollar budgets, and absolutely no budget. 

In any case, the mechanics of accelerating the impact of an idea or organisation is exactly the same. It’s the vehicle we use to move them forward, that changes. 

Our Impact Accelerator programs are designed to ensure that those who could be making a bigger impact, choose the right vehicle to achieve it with both speed and ease. 

Cat Townsend


We’ll bring the vehicle. You need to bring…

An idea.

It doesn’t matter if you dream big or dream small, all ideas start somewhere.

A will to learn.

We’ll give you the tools you need to succeed – you just have to put in the work.

A bit of courage.

Starting your own thing can be scary, but just an ounce of courage can get you started.

If you give it your all, we won’t let you fail.

“Working with The Good Alliance is easily one of the best decisions I ever made in my business.”
Helping women love the skin they are in
“Within a month of launching my new brand, I was featured in the press and on TV. Having a strong and clear brand behind me has given me the confidence to share my story and voice with the world.”
Coaching for survivors of rape and sexual abuse

The specific things we focus on…


Your journey

We get clear on where you are at, where you are headed and who you can make the most impact serving.


Your offer

We help you package your products and services so people will actually be excited about buying them.



Your story

We show you how to craft a story that your ideal customer will actually respond to.


Your brand

We help you develop a visual language that gets your ideal customer to stop and listen.


Your website

We get you setup with a clear and simple website that builds clarity and credibility.


Your call to action

We help you craft a killer call-to-action that will prompt your ideal customer to take action. 



Your search ranking

We show you how to setup your on-page SEO in order that people actually find you on Google.


Your social platforms

We help you choose, and establish a presence, on the social platforms that work best for you.



Your network

We get you out there joining and interacting in networks that will ultimately bring your customers. 


Your invitation

We’ll help you develop a compelling invitation that will convert potential leads into excited customers.


Your customer experience

We’ll help you tweak your delivery process, so that every interaction makes your customers feelgood.



Your next milestone

We’ll review your progress, and help you figure out the best next steps on your journey.

What’s the investment?

Before other people will invest in your idea, you need to invest in it yourself. This program is designed to ensure that investment delivers a return.


More time. Less money.

Not in the financial position to throw loads of moolah at this idea yet? No worries. We’ve made our templates and resources super easy to get up and running with. You provide the time, and we’ll supply you with step-by-step tutorials to walk you through it.


At least 8 hours a week


3 x monthly payments of



Less time. More money. 

We like to think our templates and resources are easy to use. But if you know you don’t have the time, inclination or technical confidence to learn and tinker – we can do the technical implementation for you. Freeing you up to focus on the bigger picture! 


At least 2 hours a week


3 x monthly payments of



You’ve got questions. We’ve got answers. 

How is the program delivered?

The program is completely virtual – meaning you can complete it from start-to-finish within the comfort of your own home.

Or maybe a nice coffee shop, if you don’t feel like you can ‘get shit done’ at home!

The program is delivered sequentially over the course of 12 weeks. Each week you’ll receive an email summarising the focus for the week ahead, and with links to the specific activities you’ll be expected to complete.

As lessons, videos and resources are released, they will be hosted within our private members area, ready for you to access at any time – as and when you need them.

We will have a group Q&A call every 2 weeks to check in on your progress and provide any clarification / further assistance that may be required.

I have many ideas. How do I decide which idea to pursue?

Far too often the reason we’ve never made our ideas a reality, is because we are sitting on the fence trying to decide between all our potentially great ideas.

Human though this tendency may be, it’s a sure fire path to never making any of them a reality.

It’s hard to choose between your babies, but you don’t need to abandon any of your ideas entirely. You just need to choose one to start with.

This program is specifically designed to help your ideas fail (or succeed) quickly – with a minimum investment of time and effort.

And if your idea doesn’t take off? It’s not the end of the world… it’s usually just a case of iterating. What did / didn’t get traction? How could I tweak that?

The best thing is that once you’ve used our framework on one idea, applying it to a second becomes quicker and easier. You can simply run through the process again… tweaking the deliverables you created from the first round to apply to your new idea.

There is seriously nothing to lose!

I don't have any money. Could you help me for free?

Um, we’ve tried this. Many times. But there are two reasons we don’t do this any more.

a. It’s a surefire way to burnout for us. (Seriously, we’ve tried it!)

b. No matter how well intentioned you might be, time and time again it’s been proven that we only value – and act – on things we invest in.

Most of those ideas we helped people out with for free, are still sitting their years later as ideas. The ones where people have dug in and invested out of their own pocket, have seen much more growth and impact.

What we give you in this program is valuable, and has the power to make a huge impact for you, and the people you want to help. But in many ways the incentive to get a return on your investment, is even more powerful force than than anything we can give you.

What are these resources you are talking about?

In building our own business, and in supporting clients on their Show Up, Step Up and Scale Up journeys, we’ve amassed a huge library of processes, templates, tutorials and other resources.

We’re talking things like website templates, stationery templates, social media graphic templates,  onboarding documents, surveys, canned response emails, processes for setting up calendars, processes for basic SEO etc etc. There’s a lot!

In this program, we are going to make a huge swathe of those available to you so that you can make use of them without having to pay for our time to implement them on your behalf.

Of course, since this program is entirely dedicated to focusing on the right thing at the right time, we aren’t going to overwhelm you by dumping the lot on you at once. But if during the course of the program you bump into a challenge we’ve already solved, you can bet your arse we’ll make our knowledge available to you. 

Do I really get a website as part of this program?

Yep. Yep. It’s not the first thing we are going to focus on. We first need to get clear on how you are going to position yourself first – getting clear on who you are going to serve, how you are going to help them, what story will make them take action, and what visuals will make them stop and listen to that story. 

But once we’ve helped you define those things, we’ll give you one of our tried and tested WordPress website templates, and show you how to apply all that work we did in the positioning phase to tailoring the website template so it both resonates with your audience and makes them take action. 

What about the technical side of building / launching a website?

You’ll need to buy your own domain name (don’t worry – we’ve got a tutorial to show you how to do that), but otherwise we’ll take care of setting up the technical setup of your website – including hosting, wordpress installation and basic site setup. 

We’ll even pay for the hosting costs until the program ends. After which time we’ll transfer responsibility for the billing to you. But don’t worry, we’ll make the entire process easy for you.

Depending on how technically minded (or inclined) you are, we also provide ongoing website support plans, that you can sign up to at the end of the Accelerator Program if desired. 

What if I've started / have a website already?

The fact that you’ve already started and / or have a website already, is fantastic. Most people will only ever think about their ideas, and you’ve already got the rubber on the road. 

Does your start preclude you from getting the most benefit from this program? 

I guess the answer depends on how far your early efforts have got you so far. Have they helped you attract your first followers? Is there money starting to flow towards or through your idea / project / venture? 

If so, it might be that you better investing in our Show Up Accelerator, where we take ideas that already have proven traction, and get them in front of a larger audience. 

If you’re still at a stage where investment in the Show Up Accelerator is beyond your capacity, then it’s probably a safe bet to say that the Start Up Accelerator is the best place to start. 

The program will help you to either create from scratch (or ‘effectively’ use your existing) touchpoints that will attract your first followers, and provide the financial certainty you need to continue investing your time, money and energy into the idea.

If you’ve started already, you definitely won’t be missing out on any value that program provides. You will simply have even more bandwidth to be able to focus on other parts of the journey. 

In short – this program isn’t about getting you from a set Point A to a set Point B. It’s about getting you further along the road from where you are now. 

For most people starting this program, the objective will be to get your idea starting to attract or make money. That way you know the idea is a winner, and you can afford to give it the attention it deserves.

If your idea / project / venture is not generating revenue yet, this is the place to start. 

“I really like their style – very straightforward, no fluff, hype or bullshit.”
Get fit. Have fun. Do aerial yoga.
“The Good Alliance provided an amazingly efficient and incredibly accurate translation of my idea into reality.”

An independent movement of UK citizens and residents collaborating to improve their own health, and ultimately, save the NHS.

How do you join?



Use the application form at the bottom of this page to tell us about the idea / venture / business that you’d like to launch.



We’ll  schedule a call between you and the Program Leader to discuss the specific steps required to turn your idea into a reality.



If you and the Program Leader are agreed that the program will help you, we’ll get you signed up, ready to start on September 10.

You've got this. And we've got you.

It is time to stop sitting on the sidelines wondering ‘what if’. The world needs you to show up and start making a difference. If you’re ready to get serious about making your idea a reality, we are serious about helping you do it.


Apply now

Tell us a little about your idea, and we’ll be in touch to schedule a call with our program leader.