Case study
The Hunger Project
United Kingdom
The challenge
The Hunger Project UK believe that every woman, man and child can lead a healthy, fulfilling life of self-reliance and dignity. Their aim is to build a global movement to end world hunger.
A large part of any movement is educating others so that they can rally them behind your cause. For The Hunger Project UK this meant redesigning their website from the ground up to better represent their innovative approach to ending poverty.
“The Good Alliance team helped us to create a platform that showcases our mission, our values, and inspires people in the UK to get involved in the work of The Hunger Project.”
NIKI PSARIAS, THE HUNGER PROJECT UK
The approach
During 2018 our creative team worked with The Hunger Project UK to fully understand their needs and create a website that was not only more attractive than their current design, but that was also better structured. With optimisation, ease of use and longevity in mind, we started by building an interactive prototype (an ugly undesigned version of the site) to help us understand how people will use the site, and what content we needed to create.
The result
BEFORE
AFTER
“We have had so many positive comments on the new site. Thank you once again for your incredible work and support.”
Niki Psarias, THE HUNGER PROJECT UK
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