Her goal for the year ahead was to roll out coach training and licensing to individuals, and in-house coaching workshops to large organisations. However, she was so embarrassed to share her website, she found herself avoiding reaching out to potential partners and clients.
Yvette sought us out for a complete brand overhaul. She wanted to create a brand and website that would give the Energy Alignment Method more gravitas and credibility, without losing the ‘magic’ which had helped them grow to that point.
To do that effectively, we split the project into four sections:
We started with some serious discussions about the impression we wanted to make, and then spent time exploring the visual cues (ie. colour, imagery, fonts, etc.) that would create the desired impression. With these visual cues in place, we were able to use them to develop a logo which communicated the core principles of the Energy Alignment Method.
We then worked closely with Yvette and her team to create a range of supporting collateral,and created variations of the logo to be used across various platforms, including social media headers and sharing graphics, workbooks and presentation templates.
We worked closely with Yvette and her team to build a functional prototype of the site, and proactively identify opportunities for maximising conversions.
We then coached Yvette and her team through the process of creating content that worked with the prototype and matched the tone of the visual brand we had created.
Website Design & Build
The final result was a brand and website Yvette felt excited to share. And which her coaches and new organisational partners could feel proud to be associated with.
It still felt like the Energy Alignment Method of old but was more authentic and powerful. Combined with the new website and collateral, the project provided the Energy Alignment Method with a launchpad for future growth and expansion.
We’ve worked for top agencies and global brands.
But nothing gets us more excited than working for entrepreneurs with big hearts and big visions.