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Creating a kick-ass customer experience

Just about the most important thing to get right in business, is to keep your customers satisfied. Whether you own a small online company, a chain of shops or a huge corporation – it’s all about customer experience.
Sounds a bit dramatic, right? I mean, surely the product or service is the most important thing…?
Actually, no. Your brand is the lasting impression that people are left with as a result of interactions with you and your business.