Graphic design & brand identity

Our talented team of graphic designers can help you design a visual brand that inspires people to stop and listen. Websites, advertising, books, corporate communications and more.

First impressions matter.

If you want people to stop and listen to what you have to say, you need to look like someone they want to stop and listen to.

We can help you design a visual brand and marketing collateral, that will create the right impression for your ‘right people’.

Brand considerations

When it comes to  designing an inspiring visual brand and brand collateral, we need to look beyond personal preference and focus on the people we need to respond to it.


Who do we need this to resonate with?


What feeling are we trying to evoke?


What visual cues evoke that feeling?


What else is competing for their attention?


What hesitations do we need to overcome?


What formats work best for this audience?

Need some advice on how to approach your branding project?

Our branding process

Professional graphic design and personalised branding.



We get to know your ideal audience, what they will respond to and the feeling we want to evoke.



We work with you to create a one page moodboard that absolutely nails this feeling. 



We use the moodboard to establish some key visual styles such as imagery types, colour, fonts etc.



We use our defined visual styles to develop 2-3 logo concepts that evoke the same feeling.



From business cards to brochures to websites, we begin putting your styles and logo into use.



We develop a guidelines document that you can refer to when creating any future material.

Are you ready to build a brand that inspires? 

Free ebook

Building a brand that means something

People form impressions of you from the things they see and hear. With this free ebook you’ll learn how to make a great first impression from the moment your audience is introduced to you.

“Only a few months after they helped me find and communicate my niche of ‘self care’, Penguin sought me out to write a book on the subject. I now help people while I sleep!”


Empowering women to lead extraordinary lives

What’s the investment?

An inspiring brand that works for your venture is more affordable than you might think.


Simple & trustworthy.

Make a great first impression and build trust with a professional logo and brand.


Customised logo
Brand guidelines
Kick-off call



Unique & powerful.

Make a statement with a one-of-a-kind visual brand that’s as unique as you are.


Bespoke logo
Brand guidelines
Kick-off call


Brand Bootcamp

Everything you need to get started.

Clarify your vision, craft a compelling story and develop your brand identity with our online Brand Bootcamp program.

Bootstrap Website
Bootstrap Branding
Online Training Program


You’ve got questions. We’ve got answers. 

Why do I need a brand identity?

Branding is more than just a selection of colours and a beautiful logo (although, we admit those things are fun!), it’s how your audience connects with you. It’s trust, a promise and your values all bundled up into a perfectly presented package.

Think about any recognisable brand today and you know what they stand for and what you can expect. When you see the golden arches of McDonalds it doesn’t matter whether you are in England or Hong Kong, you know you’ll be able to get a Big Mac. Or if you see that glowing Apple logo on the side of a store, you know you’ll find a selection of high end electronics inside.

When people see your brand what do you want them to feel? That they are getting quality content? Perhaps a product that is always great value? Your brand identity builds over time and comes to mean something to people. So it pays to create a strong identity as early as possible.

What if I already have some branding?

If you already have some brand elements or a brand book then we can use this to create websites, marketing, book covers… whatever you need! Our designers care about your brand and aim to keep the values it represents by carefully adhering or building upon your current branding.

So, whether you need a new business card or want to bring your branding together in a neat set of brand guidelines, get in touch to see how we can help.

What's the difference between a Bootstrap and Bespoke logo?

Bootstrap logos

Our bootstrap logos are a great choice if you are just getting started or you are on a tight budget. These logos are pre-made and stored in our online vault ready to be customised by our team for you.

All you need to do is tell us a little about what you do and why you do it and we’ll get to work customising your new logo.

Our bootstrap logos have all been designed with the same level of care and attention to detail as our other logos. However, because we’ve already dont the hard part of creating them it saves us time and saves you money.

The only downside to our bootstrap logos is that they might not be suitable for you if you require something specific – for example, you logo needs to have a graphic of a dog wearing a dinner jacket… for requests like these our bespoke package would be best.

Bespoke logos

Our Bespoke logos are truly unique and created just for you. Our designers start with a blank canvas and are given a brief that contains information about you and your venture.

We’ll take all of your ideas into consideration and combine them with our deep understanding of design and user experience. And if you don’t have any idea about what you want it’s not a problem. Our team will come up with several concepts for you – the difficult part will be picking just one!

Because we start from scratch the sky is the limit and your logo can be as unique as you are.

What formats can I get work in?

Our graphic designers are well versed in professional, industry leading design software such as the Adobe Creative suite. Depending on your requirements we can deliver work in a variety of formats, from full-resolution PSD’s complete with editable layers to lightweight jpeg graphics ideal for social media.

We are experts in Adobe Photoshop, Illustrator and InDesign.

I'm not a designer, can I still edit my designs?
We try to tailor our services to your needs so that you can get the most out of your designs. If you don’t know how to use professional grade design software – or don’t have the budget to purchase it – we can work with you to create your designs in a more user-friendly software. Get in touch to discuss your requirements.

The Good Alliance helped us see who we really were and how to attract more women like our best clients.


Personal and professional development for grassroots women leaders

What could you achieve with the right help?

If you are serious about making an impact through your work, we are serious about helping you make it bigger.

Apply to work with us



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