SERVICES

Graphic design & brand identity

Our talented team of graphic designers can help you design a visual brand that inspires people to stop and listen. Websites, advertising, books, corporate communications and more.

First impressions matter.

If you want people to stop and listen to what you have to say, you need to look like someone they want to stop and listen to.

We can help you design a visual brand and marketing collateral, that will create the right impression for your ‘right people’.

Design considerations

When it comes to  designing an inspiring visual brand and brand collateral, we need to look beyond personal preference and focus on the people we need to respond to it. 

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Who do we need this to resonate with?

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What feeling are we trying to evoke?

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What visual cues evoke that feeling?

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What else is competing for their attention?

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What hesitations do we need to overcome?

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What formats work best for this audience?

Need some advice on how to approach your design project? 

Our branding process

Professional graphic design and personalised branding.

1

Persona

We get to know your ideal audience, what they will respond to and the feeling we want to evoke.

2

Moodboard

We work with you to create a one page moodboard that absolutely nails this feeling. 

3

Styles

We use the moodboard to establish some key visual styles such as imagery types, colour, fonts etc.

4

Logo

We use our defined visual styles to develop 2-3 logo concepts that evoke the same feeling.

5

Assets

From business cards to brochures to websites, we begin putting your styles and logo into use.

6

Guidelines

We develop a guidelines document that you can refer to when creating any future material.

Are you ready to build a brand that inspires? 

FAQs

You’ve got questions. We’ve got answers. 

Why do I need a brand identity?

Branding is more than just a selection of colours and a beautiful logo (although, we admit those things are fun!), it’s how your audience connects with you. It’s trust, a promise and your values all bundled up into a perfectly presented package.

Think about any recognisable brand today and you know what they stand for and what you can expect. When you see the golden arches of McDonalds it doesn’t matter whether you are in England or Hong Kong, you know you’ll be able to get a Big Mac. Or if you see that glowing Apple logo on the side of a store, you know you’ll find a selection of high end electronics inside.

When people see your brand what do you want them to feel? That they are getting quality content? Perhaps a product that is always great value? Your brand identity builds over time and comes to mean something to people. So it pays to create a strong identity as early as possible.

What if I already have some branding?

If you already have some brand elements or a brand book then we can use this to create websites, marketing, book covers… whatever you need! Our designers care about your brand and aim to keep the values it represents by carefully adhering or building upon your current branding.

So, whether you need a new business card or want to bring your branding together in a neat set of brand guidelines, get in touch to see how we can help.

What formats can I get work in?

Our graphic designers are well versed in professional, industry leading design software such as the Adobe Creative suite. Depending on your requirements we can deliver work in a variety of formats, from full-resolution PSD’s complete with editable layers to lightweight jpeg graphics ideal for social media.

We are experts in Adobe Photoshop, Illustrator and InDesign.

I'm not a designer, can I still edit my designs?
We try to tailor our services to your needs so that you can get the most out of your designs. If you don’t know how to use professional grade design software – or don’t have the budget to purchase it – we can work with you to create your designs in a more user-friendly software. Get in touch to discuss your requirements.

The Good Alliance helped us see who we really were and how to attract more women like our best clients.

JOANNA MARTIN, ONE OF MANY

Personal and professional development for grassroots women leaders

Get in touch

If you think you could do with some help with your graphic design, use the form below tell us a little about what you want to achieve, and we’ll be in touch to arrange a call.