SERVICES

Content marketing

From your blog, to your email marketing to social media… we can help you create engaging, entertaining and informative content that inspires people to stop, listen and take action. 

You don’t just need to create content. You need to create the right content.

Most entrepreneurs understand that they ‘should’ be creating content and sharing it via their blog, newsletters and social media. But there is nothing more disheartening than pouring love and energy into content, only to have nobody notice or care.

Our creative team can help you develop a strategy for developing content that your ideal audience will stop and engage with. And most importantly, that will establish you as an authority figure they should work with. 

Content marketing considerations

When it comes to creating marketing that connects we need to have a deep understanding of how we behave and respond to advertising.

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Who are you trying to reach?

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Where do they hang out?

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What are they actually looking for?

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What do they typically respond to?

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When is the best time to reach them?

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What can you offer in that moment, to improve their lives?

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How often should you reach out?

Need some advice on how to approach your content marketing? 

Our content marketing process

A content strategy to help good brands create a bigger impact .

1

Discover

We establish clear goals and priorities for what we need your content marketing to do.

2

Understand

We create a persona for your ideal customer, to understand where they are and what they will respond to.

3

Plan

We develop a content plan that serves your customer needs and business objectives. 

4

Create

We start creating content that is engaging, useful, informative in a variety of formats.

5

Share

We ensure your new content is scheduled and shared in the right place at the right time. 

6

Listen

We measure engagement and response rates, and adapt our content plan accordingly.

Are you ready to create content that connects?

“Working with The Good Alliance is easily one of the best decisions I ever made in my business.”

MEL NOAKES, THE SELF CARE COACH

Helping women love the skin they are in

Get in touch

If you think you could do with some help with your marketing, use the form below tell us a little about what you want to achieve, and we’ll be in touch to arrange a call.