With her range of specialities so varied, she was unable to create brand awareness or a cohesive marketing strategy that would allow her to charge a premium for her expertise.
Therefore, targeting customers was extremely difficult and she ended up coaching clients and running workshops for little to no money.
“Before I worked with The Good Alliance, my approach was a bit aimless and lacking in focus.”
By bringing these things together, we developed sub-brands for each category of service she offers and aligned Barbara’s skills and talents under a single brand name her target audience would connect with – Breathwise.
With a strong brand behind her, Barbara is in a great position to raise her prices and start running coaching sessions and workshops at a profit.
“I’m so glad I worked with The Good Alliance because they helped give my business clarity, and left me with a brand I love!”
We’ve worked for top agencies and global brands.
But nothing gets us more excited than working for entrepreneurs with big hearts and big visions.