Why your good business idea is going nowhere fast
17-minute read
Ideas that work, have something about them that attracts money….
Meaning that either funders, donors or customers are willing to fork over their hard earned cash to see your idea grow. I can tell you from first hand experience, that there is nothing more heartbreaking than putting lots of time, energy and effort into an idea only to see it fail – or die a slow death because you just can’t afford to focus on it.But it’s not about the money. You just want to help people!
Yes. We agree. Your motivation may not be about the money. But the success or failure of your venture, kind of is! In the early stages of launching a project, a business or a social enterprise; all of us will put in extra blood, sweat and tears in order to see our idea take shape. But there is only so long that you can continue that sort of sacrifice. Particularly if money is a worry or an obstacle while pursuing your idea.It’s difficult to change the world when you are worried about money.
Who do I need to invest in my idea?
Depending on the shape of what you are creating, you might need to look for funders, donors, customers – or all of the above. And you are going to start by finding them at a level that’s appropriate to the life stage of your idea. No matter how great your idea is, it’s never going to jump straight from idea in your head to being embraced by a mainstream audience. You need to first build traction, focusing on attracting, engaging and serving a small bunch of committed first followers.There are a number of reasons why nobody is investing in your idea yet…
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So what do you think?
Do you think I am full of it? Or did one or more of those reasons strike a note with you? Why not leave a comment below to let us know what you think is holding you back from getting your idea off the ground and making a bigger impact.Cat Townsend
FOUNDER OF THE GOOD ALLIANCE
After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. And so The Good Alliance was born…
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What could you achieve with the right help?
If you are serious about making an impact through your work, we are serious about helping you make it bigger.
“Your impact is directly proportional to your idea’s ability to sustain itself. ” Blimey … that’ s gone in my scrapbook to be repeated to brain.It seems key.
So I ‘m now thinking , how i can apply all this to coaching.Its like I am passionate about my product but I have not yet seen it from the outside and my soul is throwing a big cover over it so no-one can criticise…oh dear!
Early days !!
It’s the age old choice between a ‘safe’ and ‘passionate’ life… neither is easy. And whichever one we choose, we always desire the other. (Or is that just me!)
The hardest thing to do in business, is make other people care.
Viewed that way, criticism is simply a sign of success. And in my experience, you generally need to reach a significant amount of success before you make someone care enough to criticise!
I have try 2 times to start an online business, 1 time i just lost everything, no profit nothing. But on the second time, after doing all efforts, everything was going good. Thanks for this wonderful information, subscribed your blog.