Ideas that work, have something about them that attracts money….Meaning that either funders, donors or customers are willing to fork over their hard earned cash to see your idea grow. I can tell you from first hand experience, that there is nothing more heartbreaking than putting lots of time, energy and effort into an idea only to see it fail – or die a slow death because you just can’t afford to focus on it.
But it’s not about the money. You just want to help people!Yes. We agree. Your motivation may not be about the money. But the success or failure of your venture, kind of is! In the early stages of launching a project, a business or a social enterprise; all of us will put in extra blood, sweat and tears in order to see our idea take shape. But there is only so long that you can continue that sort of sacrifice. Particularly if money is a worry or an obstacle while pursuing your idea. The truth is, if money isn’t flowing to or through you idea – then it’s just not sustainable. Full stop. And if the thought of burning out in pursuit of your idea isn’t enough to scare, you then how about this… Your impact is directly proportional to your idea’s ability to sustain itself. So if your idea hasn’t yet got the traction you believe it should, the first thing to ask is…
Who do I need to invest in my idea?Depending on the shape of what you are creating, you might need to look for funders, donors, customers – or all of the above. And you are going to start by finding them at a level that’s appropriate to the life stage of your idea. No matter how great your idea is, it’s never going to jump straight from idea in your head to being embraced by a mainstream audience. You need to first build traction, focusing on attracting, engaging and serving a small bunch of committed first followers.
There are a number of reasons why nobody is investing in your idea yet…
So what do you think?Do you think I am full of it? Or did one or more of those reasons strike a note with you? Why not leave a comment below to let us know what you think is holding you back from getting your idea off the ground and making a bigger impact.
FOUNDER OF THE GOOD ALLIANCE
After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. And so The Good Alliance was born…