What to look for in a business mentor

The saying goes ‘If you want to go quickly, go alone. If you want to go far, go together.’ So, here are 6 things to look for in a mentor.

10-minute read

Like most business owners and entrepreneurs, you want success. Each day you wake up ready to give 110% of your focus and energy to your customers and your company.

You’re continually on the quest to improve your performance and the performance of your business, but did you know that mentorship may be the key to achieving this? Here’s what you need to know about mentors and how they can help your business.

Mentors have experience

Struggling to know what to do when you encounter an unexpected problem? Mentors can help provide guidance when unforeseen problems arise because they’ve often been through them. They have a vast amount of business knowledge and experience that you can use and learn from to help expedite resolution when you hit a snag.

Regular check-ins provide sounding board opportunities

You don’t want to reach out to your mentor just when you have an issue, which is why mentorship usually consists of regular check-ins. You can use these opportunities to discuss ideas you have and get feedback on them. Your mentor provides a different perspective of the validity of the idea and what impact it may have on your business.

Mentors keep you focused on the right priorities

Distractions are everywhere when you own your own business, and your mentor can help you keep focused on what really matters. They’ll challenge your day-to-day activities and how you allocate your time to ensure you are focused on the activities that matter to your overall success and profitability.

Accountability is a cornerstone of mentorships

It can be easy to give yourself a free pass on not getting something done well or on time, especially if you encounter a problem. Having a mentor will help you from falling into this trap as they will help hold you accountable. Your mentor will be expecting you to complete business projects and initiatives as discussed, and you’ll feel responsible for doing so in order to not let them down.

Mentors often have higher expectations and standards

It’s been said that we perform at the level we are accustomed to, so your performance may be okay only because you don’t know any different. As a seasoned professional though, your mentor knows what good looks like for your field and will expect that your performance climbs towards the top. They will challenge you along the way to ensure your standards and performance continues to grow throughout the course of the mentorship.

Honest and direct feedback can hurt

Although it may be hard to hear, direct and honest feedback is another benefit that comes from mentoring. It’s often difficult to get this feedback from others you work with, especially if it is personal. However, your mentor knows that without the feedback you can’t improve. Overcoming your own personal pitfalls and weaknesses is key in building a successful and profitable business.


So what do you think?

Do you think I am full of it? Or did one or more of those reasons strike a note with you?

Why not leave a comment below to let us know what you think is holding you back from getting your idea off the ground and making a bigger impact.

The Good Alliance, Cat Townsend

Cat Townsend

After more than a decade spent helping big brands sell more stuff, to people that didn’t need it; Cat set a simple intention: To do more work that made a positive difference in the world. And so The Good Alliance was born…


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