ABOUT

We do what we’re good at so you can focus on doing good.

We help entrepreneurs with a social conscience develop the strategy, systems and support network they need to go out and make a bigger impact.

ON A MISSION

Changing the world starts with the simple intention to do good…

We find ourselves at a time when more and more people are questioning the meaning and impact of the work they do every day. And we are no different.

After a decade helping global brands connect with their customers and make even more money our founder, Cat Townsend, set an intention: To start doing more work that makes a positive difference.

Within a year that simple intention had grown into a global network of creatives and purpose driven entrepreneurs, united by the idea that they too can do good through their work. And we haven’t looked back since!

We imagine a world where making a living and making a difference are the same thing.

We exist to make this a reality for as many people as possible.

WHO WE HELP

If you want to make a difference, we can help you make it even bigger.

Good causes come in lots of difference forms – from coaches and consultants to non-profits and social enterprises, and everything in between!

Free-spirited, defiant, entrepreneurial; our members are united by the simple desire to make a positive difference in the lives of others.

Whether creating a worldwide movement to empower women or providing essential support for a desperate few, the world is a better place because of them.

“The Good Alliance helped us see who we really were, and how to attract more women like our best clients.”

JOANNA MARTIN, ONE OF MANY

“Working with The Good Alliance is easily one of the best decisions I ever made in my business.”

MEL NOAKES, THE SELF CARE COACH

“The Good Alliance f**ing sh*t all over everyone else I’ve ever worked with.”

KATH CLARKE, GET TRAFFIC READY

“I really like their style – very straightforward, no fluff, hype or bullshit.”

ASTRA BECK, SKYLAB STUDIOS

“Being a solopreneur can be really lonely; working with The Good Alliance meant I didn’t feel alone.”

EMILY JACOB, RECONNECTED LIFE

HOW WE ROLL

We believe values should be more than just words written on a wall.

Which is just as well, because we don’t have a big, expensive studio that we each have to commute to every day. Instead we are globally connected from wherever we are in the world – be it the hustle and bustle of London, the peace and calm of North Carolina, or the warmth and sunshine of an Aussie beachside town.

Wherever we are and whatever we do, we like to think our values shine through.

GOOD
We do what we are good at, for people who are doing good.
SIMPLE
We make complex stuff easier and more accessible.
HONEST
We tell it straight and don’t stand for BS.
AWESOME
We constantly strive to create moments of ‘wow’.
FUN
Because if it is not, what is the point?

TESTIMONIALS

We are only as successful as the changemakers we work with…

Which is why we’re proud to introduce some of the socially motivated entrepreneurs we’ve helped to find their voice, build their platform, and who are now boldly striding out to change the world. We may be biased, but we think they totally rock!

Cat and her team really got us – and our work. They helped us see who we really were and how to attract more women like our best clients.

JOANNA MARTIN, ONE OF MANY
Unleashing the bold, grassroots leadership of 1 million women internationally

Working with The Good Alliance is easily one of the best decisions I ever made in my business! It changed everything. The way I speak about my work and the fun I have designing products and collateral for my brand – it’s effortless now.

MEL NOAKES, THE SELF CARE COACH
Empowering women lead extraordinary lives while loving the skin they’re in

Thanks for being so amazing. You f**ing sh*t all over everyone else I’ve ever worked with.

KATH CLARKE, GET TRAFFIC READY
Unleashing the potential of female entrepreneurs

Being a solopreneur can be really lonely; working with The Good Alliance meant I didn’t feel alone, in fact, on so many levels, I’d call working with them life-saving.

EMILY JACOB, RECONNECTED LIFE
Coaching, support and advocacy for survivors of rape

I really like their style – very straightforward, no fluff, hype or bullshit. The program gets right to the point. Not lots of strange branding concepts that I would struggle to get my head around.

ASTRA BECK, SKYLAB STUDIOS
Get fit. Have fun. Do aerial yoga.

We've worked for top agencies and global brands.

But nothing gets us more excited than working for entrepreneurs with big hearts and big visions.

What could you achieve with the right help?

If you are serious about making an impact through your work, we are serious about helping you make it bigger.

GET STARTED NOW