PROGRAM

TOGETHER WE REALLY CAN CHANGE THE WORLD

We believe that any enterprising individual has the ability to change the world. But changing the world by yourself is really hard. That’s why we exist!

WHO WE SERVE

We help those who want to make a difference, make an even bigger difference.

Good causes come in lots of difference forms – from coaches and consultants to non-profits and social enterprises and everything in between.

Free-spirited, defiant, entrepreneurial; our members are united by the simple desire to make a positive difference in the lives of others.

Whether creating a worldwide movement to empower women or providing essential support for a desperate few, the world is a better place because of them.

Whether you have an idea, a plan or an existing business with a social purpose, we will help you build, grow and scale it into something with a real and lasting impact.

WHY WE DO IT

Good people, are generally really bad at selling themselves…

When you are focused on making a difference, spending time on branding and marketing can feel somewhat selfish. But the truth is that if you want to make a big impact, you need to sell yourself. And you need to pay yourself! 

Branding and marketing doesn’t have to be sleazy. And we are calling time on the idea that helping others has to mean that you put your own needs last. Doing good does not have to require unending sacrifice, selflessness and hard work. It is possible to do good for others, while doing good for yourself. 

Every entrepreneur has the opportunity to build a profitable business whilst doing good. We exist to help entrepreneurs to do just that.

WHAT WE DO

WE PROVIDE OUR MEMBERS WITH THE STRATEGY, SYSTEMS AND SUPPORT THEY NEED TO ACCELERATE AND AMPLIFY THEIR IMPACT.

THE STRATEGY                   THE SYSTEMS                    THE SUPPORT                    THE IMPACT                     THE INVESTMENT

THE STRATEGY

As a member we’ll help you develop your unique communications strategy…

“There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker

There are a million-and-one marketing tools and techniques that you could use. But unless you have a a clear strategy none of them will get you very far.

The Communication Roadmap is an online program designed specifically to help entrepreneurs with a social conscience, ensure that every branding and marketing activity they undertake has a clear purpose and outcome.

And best of all, the program is broken into simple and ‘jargon’ free stages, that will ensure you get to grips with the principles and the practical details, rather than lose yourself in the theory.

The stages of your Communication Roadmap include:

STAGE 1:

PURPOSE

During this stage of your journey you will:

  • Get clear on your big ‘why’
  • Discover your specific brand superpowers
  • Define the difference you want to make
  • Articulate your mission, vision and values
  • Establish achievable short and long term goals
  • Create a schedule for developing your communications strategy

STAGE 2:

BRAND

During this stage of your journey you will:

  • Get to know what motivates your ideal customer
  • Package your products / services so they actually sell themselves
  • Craft a brand story that will compel action
  • Define the visual mood of your brand
  • Plan when, where and how you’ll use these things to connect with your ideal customer

STAGE 3:

PLATFORM

During this stage of your journey you will:

  • Develop your brand toolkit
  • Create compelling content for your website
  • Build (or commision the build of) your own website
  • Set up a solid presence on select social media platforms
  • Assemble and create a range of marketing templates
  • Start sharing it with the world

STAGE 4:

MARKETING

During this stage of your journey you will:

  • Brainstorm ideas for your marketing funnel
  • Conduct research to assess your ideas
  • Map all the touchpoints that make up your funnel
  • Create content and copy for each of those touchpoints
  • Setup systems so your funnel works without you
  • Start sharing and promoting your funnel

THE SYSTEMS

We’ll help you setup systems that work!

“Give ordinary people the right tools, and they will design and build the most extraordinary things.”  Neil Gershenfeld

With a sound strategy behind you, you can start to think about the tools and systems you are going to use to implement it. The good news is that whatever you need… there’s a tool for it! 

But with so many options at your fingertips, where do you start? You could spend days, weeks or even months researching and testing all the different combinations. Or you could take advantage of the years of research and testing we’ve done in setting up tools and systems for ourselves and our clients.

As a member, you’ll have full access to our ever expanding resource library (including step-by-step processes, cheat sheets and swipe-files) that will help you setup your own systems and processes in record time.

Topics covered include: 

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Buying a domain name

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Creating a simple holding page

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Getting started with WordPress

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Building an effective sales page

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Getting more visitors to your site

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Collecting emails from your site

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Optimising your site for SEO

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Using Google Analytics

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Setting up a custom email address

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Creating graphics for social media

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Getting started with blogging

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Getting started with email marketing

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Automating your email marketing

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Creating a free challenge

… and much, much more!

THE SUPPORT

YOUR STRATEGY & SYSTEMS WILL GET YOU MOVING AND YOUR SUPPORT NETWORK WILL KEEP YOU MOVING.

THE MENTORS

Our mentors will help you step up your game.

“A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.”  Bob Proctor

Your brand is not something that you can hand over to someone else. Your business is you. Your brand is you. You need to set the vision. You need to be in control.

That can feel overwhelming. But the truth is that you have all the skills, experience and creativity you need to create a powerful brand. All you need is some direction. All you need is someone to ask you the right questions and guide you through the process of finding the right words & visuals to communicate your vision to the world. All you need is a mentor who has done this stuff time and time again.

Our mentors cut their teeth in top agencies, working for global brands. And honed their craft supporting people like you to make a difference in the world. They’ve seen a lot. They’ve tried a lot. They’ve failed a lot. Just so you don’t have to!

Cat Townsend

BRAND STRATEGY, DESIGN & CUSTOMER EXPERIENCE

Cat started her professional career as a biomedical engineer before being enticed into the shiny world of design. But after a decade helping global brands connect with their customers and make even more money Cat founded the The Good Alliance with one simple objective: to do work that makes a difference. Doesn’t every business really exist to change the world?!

Cynthia Kastner Fioretti

BRAND STRATEGY & CONTENT MARKETING

A true citizen of the world, Cynthia worked in marketing and communications in Latin America, Europe, and the US, before deciding to focus her superpowers on helping the greater good. She now helps entrepreneurs and small business owners effectively communicate their mission to their audiences to take their ideas and turn them into meaningful action.

Kay Fabella

BRAND STRATEGY & STORYTELLING

Kay Fabella is a storyteller and communications strategist. She helps entrepreneurs and professionals around the world find their story, meaningfully communicate and connect with their audiences, and meet their business goals. A Los Angeles native, she’s built her dream business from Spain to train her clients in the US, Europe, Latin America, and Asia to help bring their brands to life.

THE COMMUNITY

Our community will believe in you, even on those days when you don’t believe in yourself.

“When everything goes to hell, the people who stand by you without flinching – they are your family.”  Jim Butcher

There’s nothing that tests your self-confidence quite like running a business – particularly a purpose driven business. That’s why it’s essential to surround yourself with people who get what you are going through, and will support and believe in you – even on the tough days!

Our community will connect you with like-minded, talented do-gooders, who understand exactly what you are going through – because they are on the journey right alongside you. We like to think of it as a network of ready made ‘business best friends’ who’ll have your back through thick and thin. 

THE TEAM

Our creative team will lend a hand, if and when you need them.

“Teamwork is the fuel that allows common people to attain uncommon results.”  Unknown

Our program and training makes it easy for you to take charge of your own brand. But at some point you are going to hit the limit of your expertise or available time and want to hire professionals. At which point what do you do? Where do you find a good copywriter? How do you get the best out of a designer? How do you judge whether your developer is any good?

That’s when our network of talented and dedicated creatives comes into it’s own. We’ve recruited and trained the best, so that you don’t have to! Best of all they know our processes and systems so they won’t waste time reinventing the wheel.

Some of our creative upgrade packages include:

Branding & marketing strategy 

Feel like you need one-on-one guidance from our creative mentors? Purchase a bundle of strategy calls which can be used at mutually agreed intervals over the course of 12 months.

PACKAGES START FROM £899

Visual brand toolkit

Not visually inclined? Work with one of our designers to develop a visual identity for your brand. At the end of the process you’ll walk away with a logo, business cards, and a brand guidelines document detailing the colours, fonts, image and layout styles that you should use across your brand. 

PACKAGES START FROM £999

Words for your website 

Perhaps you know what you want to say, but are struggling to find the the right words (or the time) to say it? Work with one of our copywriters to develop website content that people will actually stick around to read.

PACKAGES START FROM £999

Website design & build  

Does the thought of building your own website (or attempting to hire a developer!) send shivers down your spine? Work with our web team and rest assured that they’ll build you a stunning, reliable website without trying to bamboozle you with loads of tech jargon. 

PACKAGES START FROM £1499

THE IMPACT

Together we will find your voice, share your message, and make a bigger social impact.

We are only as successful as the members we serve. Which is why we’re proud to introduce you to some socially motivated entrepreneurs who we’ve helped to find their voice, build their platform, and who are now boldly striding out to change the world.

Joining The Good Alliance is easily one of the best decisions I ever made in my business. Only a few months after they helped me find and communicate my niche of ‘self care’, Penguin sought me out to write a book on the subject. I now help people while I sleep!

MEL NOAKES, THE SELF CARE COACH
Empowering women lead extraordinary lives while loving the skin they’re in

Our new brand makes me more confident in who we are and how we present. Confident to work with higher caliber partners and attract higher caliber speakers and clients (which we are). It means we have an integrated approach to what we do and I can move faster toward my mission to equip a million women with our tools.

JOANNA MARTIN, ONE OF MANY
Unleashing the bold, grassroots leadership of 1 million women internationally

Within a month of launching my new brand, I was featured in the press and on TV. Having a strong and clear brand behind me has given me the confidence to share my story and voice with the world.

EMILY JACOB, RECONNECTED LIFE
Coaching, support and advocacy for survivors of rape

THE INVESTMENT

How much money, time and energy have you thrown at things that don’t make a difference?

How much time are you throwing into trying to figure out what to do next?  How much energy do you waste feeling alone and misunderstood? How many opportunities have you missed because your messaging is unclear?

You could keep going as you are; feeling busy, overwhelmed and frustrated that you are not making a bigger difference, or you could take the time now to invest in your future, and the future of the people you are trying to help.

For as little as £1996 (or 4 installments of £499) you will get:

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Our Communication Roadmap program to help you understand what to do and when to do it.

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Detailed overviews of our tried and recommended marketing tools.

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Step-by-step guides and swipe files to get you started with marketing.

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The Good Alliance membership badge for use on your site and marketing materials.

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Monthly group calls with our experienced mentors.

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Access to our global community of like minded changemakers.

PLUS the peace of mind that comes from knowing you can purchase additional support from our virtual team if and when need them!

PAYING IT FORWARD

WHEN YOU INVEST IN YOUR FUTURE YOU ALSO INVEST IN SOMEBODY ELSES

The impact you make when you become a member of The Good Alliance is bigger than the impact you make through your own project or business. Because with every membership purchased, we donate money, time and expertise to causes and individuals who we believe need it most.

JOIN US

WHAT COULD YOU ACHIEVE WITH THE RIGHT STRATEGY, SYSTEMS AND SUPPORT?

© The Good Alliance

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