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Remember me? A case study in neglected marketing

Ever find yourself spending all your time working in your business, instead of on your business?

 2-minute read

THE STORY

I’m a solopreneur in a service based business.

Which means that when things get busy, it’s not the client work that gets neglected. It’s the business development side of things that goes out the window. The planning, the product building, the book-keeping, the marketing… you know, the stuff that keeps you solvent so you can continue to help clients!

Sound familiar?

Ok. You might never have found yourself in this situation. But we’ve all seen those people who have…

The personal trainer battling with their own weight. The doctor who can’t get through the day without a sneaky cigarette. The life coach with more emotional issues than her clients. The virtual assistant who can’t find time to do their own admin. The web designer with the butt-ugly website.

Ouch. That last one hurt!

So… we are all human.

And part of me feels okay about the fact that I can’t do everything all the time. That perhaps I should cut myself some slack.

But another part of me is embarrassed that a few months ago I was extolling the virtues of building great systems, and now I’m living proof that systems are useless if you don’t use them.

The good thing is that I do have systems in place. So all I really need to do is start using them again.

To find time – and bloody well ring-fence it! – to focus on the things in my business that need my personal attention.

To find people – and fully empower and trust them! – to do the things in my business that I don’t personally need to do.

So just those seemingly enormous small steps to conquer and then I can be back here talking to you more often.

But in the meantime I wanted to reach out and say hello. To let you know what’s going on for us, and find out what’s going on for you.

WHAT ABOUT YOU

What are you struggling with at the moment?

What’s getting neglected in your business at the moment? What are you struggling with? What free content is it worth me creating for you?

If you’ve got this far, perhaps you wouldn’t mind taking an extra minute to answer three questions – I’m talking literally three questions! – then I’d be forever grateful.

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Cat Townsend

BRAND STRATEGY, DESIGN & CUSTOMER EXPERIENCE

Cat started her professional career as a biomedical engineer before being enticed into the shiny world of branding and design. But after a decade helping global brands connect with their customers (and make even more money), Cat founded the The Good Alliance with one simple objective: to do work that makes a difference. Doesn’t every business really exist to change the world?!

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