OUR DIFFERENCE IS HELPING YOU MAKE YOUR DIFFERENCE
We help entrepreneurs with a social conscience develop the strategy, systems and support network they need to go out and make a bigger impact.
ON A MISSION
Changing the world can begin with the simple intention to do good…
We find ourselves at a time when more and more people are questioning the meaning and impact of the work they do every day. And we are no different.
After a decade helping global brands connect with their customers and make even more money our founder, Cat Townsend, set an intention: To start doing more work that makes a positive difference.
Within a year that simple intention had grown into a global network of creatives and purpose driven entrepreneurs, united by the idea that they too can do good through their work. And we haven’t looked back since!
Our mission is to connect people who have the power to make a positive difference in the world with the training, resources and support they need to share their message and make an even bigger difference.
WHO WE HELP
If you want to make a difference, we can help you make it even bigger.
Good causes come in lots of difference forms – from coaches and consultants to non-profits and social enterprises, and everything in between!
Free-spirited, defiant, entrepreneurial; our members are united by the simple desire to make a positive difference in the lives of others.
Whether creating a worldwide movement to empower women or providing essential support for a desperate few, the world is a better place because of them.
WHO WE ARE
Our team have worked for top agencies and leading brands…
Now we’re taking our skills & experience and directing them towards the causes that make a real and meaningful difference. We’re using them to help entrepreneurs with big hearts and even bigger visions to create the strategy, systems and support network that will help them achieve it.
BRAND STRATEGY, DESIGN & CUSTOMER EXPERIENCE
Cat started her professional career as a biomedical engineer before being enticed into the shiny world of branding and design. But after a decade helping global brands connect with their customers (and make even more money) Cat founded the The Good Alliance with one simple objective: to do work that makes a difference. Doesn’t every business really exist to change the world?!
Cynthia Kastner Fioretti
BRAND STRATEGY & CONTENT MARKETING
A true citizen of the world, Cynthia worked in marketing and communications in Latin America, Europe, and the US, before deciding to focus her superpowers on helping the greater good. She now helps entrepreneurs and small business owners effectively communicate their mission to a global audience so that they may take their ideas and turn them into meaningful action.
MARKETING & CUSTOMER EXPERIENCE
Following a multi-disciplinary career in a number of global marketing and digital agencies, Mel now uses her skills and experience to help entrepreneurs around the world with their business and marketing requirements; from day to day business admin to project management, social media, event planning and more.
WEB DESIGN, COPYWRITING & DIGITAL MARKETING
Brett is a our talented all-rounder. After moving to Bangkok on a whim in 2012 he became involved with a variety of non-profit organisations ranging from human rights to animal welfare. A self-taught marketing, design and technical expert, Brett has since returned to the UK and uses his varied skill set to provide web design and marketing services to small businesses, non-profits and individuals.
BRAND STRATEGY & STORYTELLING
Kay Fabella is a storyteller and communications strategist. She helps entrepreneurs and professionals around the world find their story, meaningfully communicate and connect with their audiences, and meet their business goals. A Los Angeles native, she’s built her dream business from Spain to train her clients in the US, Europe, Latin America, and Asia to help bring their brands to life.
COPYWRITING & CONTENT MARKETING
After earning a First Class degree in Business Management, Laura began her career in a large financial services company, working in a variety of roles including project management, marketing and communications. Realizing that she could no longer tolerate the suspicious brown liquid dispensed from the ‘coffee’ vending machine, she liberated herself from her office cubicle and embarked on a new life as a freelance copywriter and content marketer.
HOW WE ROLL
We believe values should be more than just words written on a wall.
Which is just as well, because we don’t have a big, expensive studio that we each have to commute to every day. Instead we are globally connected from wherever we are in the world – be it the hustle and bustle of London, the peace and calm of North Carolina, or the warmth and sunshine of an Aussie beachside town.
Wherever we are and whatever we do, we like to think our values shine through.
We do what we are good at, for people who are doing good.
We make complex stuff easier and more accessible.
We tell it straight and don’t stand for BS.
We constantly strive to create moments of ‘wow’.
Because if it is not, what is the point?
What people are saying about us
We think we have the best, most enthusiastic and professional team on the planet, but don’t just take our word for it. Here’s some great things our Members are saying about our team and our program…
Cat and her team really got us – and our work. They helped us see who we really were and how to attract more women like our best clients.
JOANNA MARTIN, ONE OF MANY
Unleashing the bold, grassroots leadership of 1 million women internationally
Working with The Good Alliance is easily one of the best decisions I ever made in my business! It changed everything. The way I speak about my work and the fun I have designing products and collateral for my brand – it’s effortless now.
MEL NOAKES, THE SELF CARE COACH
Empowering women lead extraordinary lives while loving the skin they’re in
Thanks for being so amazing. You f**ing sh*t all over everyone else I’ve ever worked with.
KATH CLARKE, GET TRAFFIC READY
Unleashing the potential of female entrepreneurs
Being a solopreneur can be really lonely; working with The Good Alliance meant I didn’t feel alone, in fact, on so many levels, I’d call working with them life-saving.
EMILY JACOB, RECONNECTED LIFE
Coaching, support and advocacy for survivors of rape
I really like their style – very straightforward, no fluff, hype or bullshit. The program gets right to the point. Not lots of strange branding concepts that I would struggle to get my head around.
ASTRA BECK, SKYLAB STUDIOS
Get fit. Have fun. Do aerial yoga.